Concept and Visual Identity for the Exhibition “Viaje al Hilo”
The aim of this project was to Design the identity for the exhibition "Viaje al Hilo", spanish for "Journey through the thread", which presents the values, process and creations of Bi Yuu, a high quality Mexican brand of rugs designed by Marisol Centeno in collaboration with craftsmen from Oaxaca, Mexico. During the process a typography was developed using real textiles and wool threads, the same materials used by Bi Yuu.
The exhibition took place on September 2015 in Montreal at Espacio México, it was organized by the Mexican Consul in the same city.
The exhibition layout was also designed by the studio.
Pictures courtesy by BiYuu.
Client: Bi Yuu.
Concept: José de la O.
Layout Design: Fernanda Lavín.
Imaging and Graphic Design: Daphne Ríos & José de la O
Exhibition Layout: Miguel Ramirez & Fernanda Lavín.
Production Assistance: Sarah Saggiante.