“I didn’t knew…”
An advertisement campaign for The Institute. “No sabía” means “I didn’t knew in spanish. Advertisement campaign system to promote english courses to different targets, focused on the academic methodology developed by our client. The campaign aimed to engage the viewer with friendly familiar faces and exalting the positive attributes of this institution.
Client: Organización The Institute Tituels.
Copywriting, Art Direction & Graphic Design: José de la O.
Production and Development: Natalia Becerra, Fernanda Lavin & José de la O.
Photography: Joan Cantó.