Innovation Through Knowledge

For us at delaO design studio, research is a fundamental part of the design process. It is in this stage where the foundations are laid to generate value and innovation in products and services.

Our creative process is known by many names: sometimes it's called User-Centered Design, Design Thinking, Service Design, Strategic Design, and many other terms... but we want to simply call it Design Research.

WE RESEARCH HUMAN NEEDS to generate value for companies, institutions, and above all, for people. Through various methodologies and tools, we gather stories and human experiences, analyze them systematically, and identify key findings to generate innovation strategies.

Our design methodology encompasses every aspect of a comprehensive project, from design research and prototyping to testing and implementation.

Here are the key benefits:

1. Understanding Your Customers - We dive deep into user perspectives to strengthen your customer relationships through strategic insights.

2. Maximizing the Impact of Your Services - We evaluate user experiences to help you develop effective online strategies.

3. Harnessing Creative Intelligence - Our cutting-edge design methods and insights into future trends allow us to explore the impact of new technologies on society.

Jose DE LA O

Director

"I believe that innovation is achieved through knowledge. It empowers us to be bold in the face of uncertainty."

ADRIANA GUTIÉRREZ

Design researcher.

“Design is about understanding people—their context, needs, and desires—so that it can enhance their lives and shape their environment.” 

Sofia Mendoza

Design researcher.

“Convinced that just as we create and shape objects, they also have the power to shape us.” 

International partners and collaborator

As members of the Reach Network, enables us to engage with global markets simultaneously. This includes experts in international design research, engineering, visual artists and marketing.