The Future of Banking: Designing Souvenirs from the Future for BBVA.

In partnership with Centro University.

In of 2018, we were commissioned by BBVA, in partnership with the Design Futures Program at Centro University, to generate a fictional design brief that could communicate the challenges and opportunities contained in four different scenarios on the future of finance in Mexico.

The brief was generated through several co-creation workshops, utilizing fictional scenarios developed by the Design Futures team at Centro with the collaboration of BBVA experts. As part of the brief, aesthetic guidelines were generated in order to discover a way to design and produce artifacts in these alternative futures. This resulted in four diegetic prototypes, movie-style props produced by our studio that communicate the narrative of each scenario, giving a broader vision of these fictional realities. To see the result of these project, please click here.