Circular Jam

In partnership with What Design Can Do and STBY, delaO design studio collaborated for the 3rd time to create a local brief for the upcoming WDCD design challenge. Every year, the global design competition will invite designers, creative entrepreneurs, and startups to submit circular concepts that radically rethink the way we live.

As a member of Reach Network, six partner agencies from all over the world focus on generating a coherent local brief by investigating the local context of circularity. Brazil, India, Japan, Kenya, The Netherlands, and Mexico were the invited countries this year.

delaO research process was conducted through interviews with experts and local research that reflects Mexico's approach to the circular economy. This stage helped organize and facilitate a hybrid model workshop, inviting more than 15 experts on the circular economy. 

Academics, sustainable designers, and stakeholders conversed and identified valuable insights about the main local problems, challenges, and opportunity areas that should be addressed. All this investigation is delivered to the participants of the global contest so that they are prepared with accurate information/tools to propose a viable and high-impact local solution.

We were facilitating a live hybrid, co-creation workshop where participants collaborated on-site and remotely allowed us to gather and compare the opinion of different experts around Mexico, obtaining a broader view and creating an accurate local brief for Mexico's context on the circular economy. It was a tool we learned by facilitating workshops remotely during the pandemic.

The result of this workshop will be part of the upcoming Make it Circular Challenge, to be launched on October 11.