ONLINE seminar // second edition
Understanding the Digital Culture in Mexico
Learn the unique tech traits in the Southern Hemisphere
Don't miss out on this second chance to our online seminar on digital trends in Mexico!
The digital landscape in Mexico is evolving at lightning speed, with more people accessing the internet and mobile devices than ever before. This growth has unlocked incredible opportunities, many of which are still waiting to be tapped. The integration of digital services into daily life makes it crucial for businesses to align their strategies with the unique needs of Mexican consumers. We're thrilled to explore how users are engaging with technology and to shed light on the trends that have emerged since the pandemic.
We'll dive into the latest data to reveal the behaviors and preferences shaping the tech landscape, so we can create products and services that truly resonate. Let's work together to craft digital solutions that exceed customer expectations and help your business make a bigger impact across Latin America.
Information
August 6, 13, 20 & 27
9:00 - 11:00am CST
4 live virtual sessions
What you need? A computer with internet access.
Price and benefits
Early bird 1: USD $200 (until JULY 15)
Early Bird 2: USD $225 (until JULY 23)
Price: USd $250
Benefits: Upon completing the course, receive a special discount on the report "New Digital Archetypes in Mexico".
*If you have already purchased the report, get a 15% discount on this course.
Register now
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Register now 〰️
About
Throughout this course, you'll take part in practical exercises that culminate in a comprehensive project, where you'll establish the foundation of a new digital strategy, product, or service. You'll gain insight into the different consumer archetypes across Latin America and choose one as your ideal sales target. With this, you'll build a strategy tailored specifically to this segment, ensuring a deeper connection with your audience.
What do we offer?
✔ Practical exercises to develop your digital strategy / product.
✔ Personal consultancy during the course sessions.
✔ Conducting exercises tailored to your own interests, products, and/or digital services.
✔ Certificate of participation.
Who is it for?
This course is perfect for UX researchers, designers, entrepreneurs, working in the tech industry or startups who want to dig deeper into the Mexican or Latin American market. Even if you already have a finished product, this seminar will help you validate and refine it while exploring new opportunities in the form of products or services.
This course is for you if...
You want to grow your potential client base.
You haven't yet identified your ideal users in the Latin American market.
Your Latin American users are struggling to engage with your product/service or seem dissatisfied.
You're eager to learn about design research in new markets.
Course outline
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Conference: Exploring the new digital archetypes in Mexico.
Workshop.
• Identify your potential clients and pinpoint your target audience.
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Workshop.
• Analyze the needs of these potential clients.
• Engage in exercises to gain a deeper understanding of potential users. -
Workshop
• How could we adapt our digital products to a new sector?
• Foundations of a digital product or service.
• Identifying whether our product will meet the expectations of our potential customers. -
Closing:
• Results presentation
• Final feedback.
• Group reflection and project closure.
REGISTER NOW!
ONLINE SEMINAR
Understanding the Digital Culture in Mexico
Report: "New Digital Archetypes in Mexico:"
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Report: "New Digital Archetypes in Mexico:" 〰️
Learn more about our Report New Digital Archetypes in Mexico
With English Subtitles! 👇🏽
