IDEA LAB MX: Uncovering the Challenges of Creativity in Mexico
In the creative field in Mexico, we constantly face the challenge of designing in an environment marked by sociopolitical and cultural barriers. Turning a project or career in the creative sector into something sustainable and profitable is complicated, but not unattainable. Within our community, we’ve identified a key issue: while creativity is at the heart of our profession, it’s not enough on its own. It’s essential to complement it with clear strategies and practical tools to move forward.
We all know that designing in Mexico is not easy
This is why it’s crucial to develop concrete strategies and have practical tools that allow us to overcome these obstacles.With this vision in mind, and in collaboration with Design Week Mexico, we created Idea Lab MX, an academic program that seeks to foster a space where good design practices become integrated into the culture of our community. Our goal is to contribute together to a healthier design scene, offering both formative and transformative experiences built on three fundamental pillars: Inspiration, Discussion, and Action.
We aim to generate inspiration through expert talks curated by our team
After researching about several candidates who could inspire the audience to kick off the event, two individuals were selected to open the event with motivational talks. These speeches were delivered by Mexican creatives who have overcome significant barriers and established themselves as industry leaders. The speakers shared success stories and practical advice, which not only inspired the audience but also provided them with valuable tools to move forward with their own projects.
We researched in-depth about the best companies in Mexico so that together we can have a Discussion on best practices
Through extensive research on established creative companies in the market, we selected three prominent leaders from key sectors —luxury, social impact, and strategic consulting— to participate in a discussion panel. In this first edition, the panelists analyzed current challenges from a constructive perspective and shared practical solutions for overcoming obstacles in their respective areas.
Supporting Mexican entrepreneurs and creatives through Action
Idea Lab MX offered a co-creative workshop facilitated by delaO Design Studio, designed for participants who want to develop an idea or strengthen an existing business or brand, making them sustainable and profitable. In this space, attendees applied the knowledge they gained and explored strategies to improve their projects.The workshop addressed key topics such as resource management, financial sustainability, and long-term viability. It also encouraged collaboration and the exchange of ideas, creating valuable connections among attendees and strengthening our creative community.
““You have to name it to tame it, and with Idea Lab MX, I understood that the uncertainty around creativity isn’t an ego issue, but more of a cultural one.”
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““The most valuable part was sharing my process with other designers and realizing that we all face similar doubts. That gave me peace about the pace of my professional journey.”
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““What helped me the most was structuring my ideas and receiving immediate feedback. I thought it would be complicated, but I just needed clarity on the steps to take.”
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Best design practices through inspiration, discussion, and action.
Idea Lab MX is more than just an academic program; it is a space designed to foster the growth and strengthening of our creative community. Through experiences that combine inspiration, discussion, and action, we aim to ensure that good design practices transcend, becoming an essential part of our professional culture.Our goal is to offer practical tools and strategies focused on the realities of design in Mexico, so that creatives and entrepreneurs can overcome the sociopolitical and cultural barriers they face. We strive to be a relevant and useful resource that has a tangible impact on the lives of designers, promoting a healthier, more sustainable, and collaborative industry.