How do you say “Hustling” en Español?: Cultural Translators for WeWork.

A collaboration with WeWork.

In 2016, the New York-based company asked us for a proposal that could work as a visual reinterpretation of their corporate values, a strategy that could culturally translate their entrepreneurship values for the Mexican audience.

Research Through Design:

After an exhaustive process of foundational research on Mexican popular culture, art, and aesthetics, we decided to move forward into doing what is known as “Research through Design” – in other words, doing research through the act of designing. We designed a collection of posters that could translate the entrepreneurial idea behind the word “hustle” into phrases and illustrations that would have meaning for local WeWork patrons.

Our favorite is of the “Hurried pork chop” poster. We loved it so much we decided to make three-color silkscreen prints of it and gave them away as Christmas gifts to our friends and clients.